TOP-10 US Chocolate Bars in 2020

It’s safe to say that practically everyone loves a good chocolate bar. But within that bold claim, there are several different camps. There are those who love an artisanal, hand-crafted, high intensity dark chocolate bar. These chocolate connoisseurs give custom chocolates bars as gifts, and savor high quality ingredients. They won’t accept anything less.

And there is good reason. Pure Belgian chocolate, in terms of the quality of ingredients, is far superior to what you will find with major confectioners. Pure Belgian milk and dark chocolate are made with pure ingredients and produced in small batches. Mass produced chocolate bars, on the other hand, use ingredients like wax, fillers, and stabilizers that can appeal to the tastebuds but that are low quality.

Then there are others who only want a good old fashioned chocolate bar, made of sweet milk chocolate and produced for the masses. The chocolate bar industry pulls in sales of billions each year, and we firmly believe there is room in the chocolate world for everyone. 

Today we are going to look at the Top 10 Chocolate Bars in the US in 2020, according to popularity and sales (though not in any particular order).


With a massively popular marketing campaign and the perfect chocolate bar for a snack on the go, Snickers edges out a lot of the competition when it comes to America’s favorite chocolate bar. Compact and filling thanks to an abundance of peanuts (allergy sufferers beware), Snickers holds a special place in the hearts of many.

Reese’s Peanut Butter Cups

Though Reese’s Peanut Butter Cups do not even closely resemble a chocolate bar, this trio ofthese individual cups of goodness are an absolute fan favorite. The perfect ratio of peanut butter flavor and crisp chocolate shell makes this amazing treat perfect for Halloween trick or treating or a perfect snack that you can enjoy one bite at a time. 

3 Musketeers

Americans will often choose a 3 Musketeers chocolate bar, but north of the border and elsewhere in the world outside of the US, this nougat filled treat is called a Milky Way. It’s been around for a very long time (since1932!) for a reason — people love the simple goodness of this great classic. 


The Swiss-made chocolate bar is often associated with airports — they are featured in duty-free shops and make for a great gift when you’ve forgotten a souvenir. The triangle-shaped breakaway chocolate bar is actually the second highest selling bar in the world thanks to its international appeal and the perfect balance of honey, nougat and milk chocolate.

Kit Kat

Gimmea break! Another successful marketing campaign will get that jingle stuck in your head and the thought of a delicious Kit Kat bar launched in your mind for good. Time magazine donned Kit Kats “the most influential candy bar” of all time. How’s that for a title?

Cadbury Dairy Milk

Why mess with a good thing? Simple and pure, or with fruit and nut and now a variety of extras, the Cadbury Dairy Milk bar has been around forever and is arguably a part of the AmericanBritish identity.


Unlike some of the other heavy hitters on this list, Twix has only been around since 1979. Twix is a big favorite, though, thanks to some great marketing and that delicious cookie, caramel and chocolate blend. Chocolate bars that come with the option to share are always popular, although it remains to be confirmed whether or not anyone actually shares their Twix.

Hershey’s Milk Chocolate

This is another simple classic that is enjoyed for its pure chocolate goodness. And it has been around for more than a 100 years! It was first developed in 1900 by Milton S. Hershey who wanted everyone to be able to enjoy the great taste of milk chocolate, not just the wealthy folks who could normally afford it. Back then, it only cost a nickel! Another very American offering, the Hershey Company kept soldiers in WWII stocked with their signature chocolate bar — a little taste of home.


Another ‘definitely not a chocolate bar entry’, M&Ms are a total classic, and the M&Ms characters in commercials are a fixture in American advertising. A bag of M&M pieces are endless fun and even though the red, yellow, blue, orange, brown and green pieces all taste exactly the same, we all have a favorite of the “melt in your mouth, not your hands” pieces we save for last.

Almond Joy

This might be your dad’s favorite bar — it’s not exactly modern, but it is a classic. Holding strong since the 1940s, people still love a good old fashioned Almond Joy. The coconut and almond bar holds steady on the list and while it’s not the most exciting, there is something comforting and definitely delicious about it. 

Chocolate for All!

Of course there is an endless battle for the top of the chocolate charts, and endless resources poured into research and design when it comes to chocolate bars. Even custom chocolate! Did you know you can do your own logo in chocolate

New versions of old classics (green tea Kit Kat, M&M chocolate bars) are coming out all the time and some seasonal chocolates (Mini Eggs!) make a strong showing at certain times of the year.

 What is indisputable is that chocolate bars are a part of American identity and people turn to candy bars for a quick treat and to soothe the soul. 

Like we mentioned, there is definitely a spectrum of chocolate bars out there from the quick fixes listed above to highly artistic chocolate. There are chocolate bars that can be customized with laser engraving and high def packaging delivered right to the door. These make great gifts and party favors and are definitelya special treat.

High quality or not, it’s hard to turn down the sweet wonder that is chocolate. Whatever your preference, we hope you get a chance to enjoy a favorite chocolate treat soon.